 Emne: Toshiba to drop HD DVD, sources say ( Emne lukket)
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Iron Man
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Toshiba to drop HD DVD, sources say
Company says no decision has been madeBy Thomas K. Arnold and Erik Gruenwedel
Feb 15, 2008
The format war has turned into a format death watch.
Toshiba is widely expected to pull the plug on its HD DVD format sometime in the coming weeks, reliable industry sources say, after a rash of retail defections that followed Warner Home Video's announcement in early January that it would support only the rival Blu-ray Disc format after May.
Officially, no decision has been made, insists Jodi Sally, vp of marketing for Toshiba America Consumer Products. "Based on its technological advancements, we continue to believe HD DVD is the best format for consumers, given the value and consistent quality inherent in our player offerings," she said.
But she hinted that something's in the air. "Given the market developments in the past month," she said, "Toshiba will continue to study the market impact and the value proposition for consumers, particularly in light of our recent price reductions on all HD DVD players."
Immediately after the Warner announcement, the HD DVD North American Promotional Group canceled its Consumer Electronics Show presentation. The following week, data collected by the NPD Group revealed Blu-ray took in 93% of all hardware sales for that week.
Toshiba subsequently fired back, drastically cutting its HD DVD player prices by as much as half, effective Jan. 15. But a hoped-for consumer sales surge never materialized; retail point-of-sale data collected by the NPD Group for the week ending Jan. 26 still showed Blu-ray Disc players ahead by a wide margin, 65% to 28%.
Software sales have declined as well. The latest Nielsen VideoScan First Alert sales data show the top-selling Blu-ray Disc title for the week, Sony Pictures Home Entertainment's "Across the Universe," sold more than three times as many copies the week ending Feb. 10 as the top HD DVD seller, Universal Studios Home Entertainment's "Elizabeth: The Golden Age." Blu-ray Disc titles also accounted for 81% of all high-def disc sales for the week, with HD DVD at just 19%.
Toshiba had been pitching its discounted HD DVD players toward the standard DVD crowd as well as high-def enthusiasts, noting in its ad message that the new players would make DVDs look a lot better as well. And as a last-ditch effort, the company ran an ad during the Super Bowl -- a 30-second spot that reportedly cost $2.7 million.
But in the end, sources say, the substantial loss Toshiba is incurring with each HD DVD player sold -- a figure sources say could be as high as several hundred dollars -- coupled with a series of high-profile retail defections has driven the company to at last concede defeat.
"An announcement is coming soon," said one source close to the HD DVD camp. "It could be a matter of weeks."
Microsoft is the other big player in the HD DVD equation. Last fall when Paramount Home Entertainment announced it was dropping its dual-format strategy and would release titles only in HD DVD, giving that side a brief resurgence, a pitch to journalists for interviews came from a Microsoft email address.
Several phone calls to Kevin Collins, Microsoft's normally accessible "HD DVD evangelist," were not returned. Nor were calls to Ken Graffeo, the Universal Studios Home Entertainment executive who doubles as co-president of the HD DVD North American Promotional Group.
When Warner abandoned HD DVD in January, the format was left with just two of the six major studios backing it, Universal Studios Home Entertainment and Paramount Home Entertainment. Blu-ray support among independents is rising. ADV Films, Tai Seng Entertainment, Topics Entertainment and National Geographic have all confirmed they are going Blu-ray exclusive, while more than one indie that was releasing titles just on HD DVD, including Surround Records and Opus Arte, will now offer Blu-ray as well.
This week, two key retailers, Best Buy and Netflix Inc., both got off the fence and threw their support behind Blu-ray exclusively, citing widespread studio support and consumer preference. Both companies said Warner's decision was a turning point in their strategies.
"We've listened to our customers, and we are responding," said Best Buy president and COO Brian Dunn.
Netflix spokesperson Steve Swasey said it appeared the format war had been won by Blu-ray for the benefit of everyone.
"We wanted to put an exclamation point behind that," he said.
Industry observers are closely watching Amazon, but there's been no movement, other than a 50% off sale for 150 HD DVD titles, including "Transformers," "Zodiac" and "Stardust."
Blockbuster Inc. last summer already decided to offer only Blu-ray Disc titles at its company-owned rental stores.
Chris Tribbey, Home Media Magazine senior reporter, contributed to this report.
Artiklen er allerede spredt over hele Internettet. Der er kommet følgende inside kommentarer:
Penton-Man (Hollywood insider via Blu-ray.com) har denne kommentar til artiklen:
http://www.youtube.com/watch?v=HUzPqUYViIc&feature=relat ed
Bill Hunt (Editor, The Digital Bits) har også svaret angående artiklen:
I'll only note the following, I know T.K. and his sources are credible. The story is credible.
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zirio
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| Sendt: 15 Februar 2008 kl. 12:06 | IP-adresse registreret
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Tak for infoen Andy..
Interessant læsning!:.Det kunne være muligt at Toshiba gjorde det, men finder det bare lidt mærkeligt når de har Uni og Para i ryggen, men ok!..Lad os se, de næste uger bliver spændende!..
mvh Z
Gymnasiekælderen 2 - Opdateret 13. Feb
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Iron Man
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Despite Red's inability to make any real public statement, Japanese publication Nikkei has it that Toshiba president Atsutoshi Nishida will be announcing the final discontinuation of HD DVD tomorrow, as well as halted sales of hardware and media by March (as in days from now). Apparently Toshiba will pull its units from retail shelves, but has no intention to give burned early adopters any refunds (no kidding). It sounds like this also includes the actual bare drives for PCs as well, so those hoping to keep using HD DVD as a personal data storage medium probably won't have much luck. Apparently the announcement will come alongside Toshiba's plans to build new semiconductor fabs, which we're sure they'll try to spin as an advancement that far overshadows the hundreds of millions they've lost in the format war.
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zirio
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Ja nu må vi se!..Det bliver meget rart med en slutning, men jeg håber da stadig at der kommer nogle firmwars til Toshiba'erne (hvilket der sikkert ikke gør)!..
Men nu må vi se i morgen, så kan det være det hele er slut!...
Gymnasiekælderen 2 - Opdateret 13. Feb
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StarTrek
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zirio
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Nej nej self ikke, ordkløver ...Refererer self til HD-DVD..Ja det gør det muligvis nok, glæder mig i hvert fald til Panasonic's nye 50-model kommer ..
Så er jeg nok med på BD-vognen!..
Nogen der egentlig ved hvordan deres Piph (eller såadn noget lign) billedchip, er i forhold til Reon HQV?
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Gerdes
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| Sendt: 18 Februar 2008 kl. 22:05 | IP-adresse registreret
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zirio skrev:
Nogen der egentlig ved hvordan deres Piph (eller såadn noget lign) billedchip, er i forhold til Reon HQV? |
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Hvorfor sammenligne med Reon? Hvorfor ikke sammenligne med andre billedechips i BD-afspillere (i DK)? __________________ Kompromisser er for kvinder, børn og politikkere. Ikke for hjemmebif-entusiaster.
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zirio
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| Sendt: 18 Februar 2008 kl. 22:54 | IP-adresse registreret
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PÅ grund af jeg har Reon HQV-chippen!:.Også ville jeg bare og høre der var nogle der vidste om den var bedre eller dårligere!..
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levendemusik
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Den er også i computerworld DK http://www.computerworld.dk/art/44321?a=newsletter&i=161 7 
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Gerdes
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zirio skrev:
| PÅ grund af jeg har Reon HQV-chippen!:. |
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Hvad vil du bruge den til når BD-afspilleren sender et 1080P/24fps signal?  . Hvis du vil bruge Reon fuldt ud til SD-DVD kræver det, at afspilleren kan sende 480i/576i ud via HDMI. __________________ Kompromisser er for kvinder, børn og politikkere. Ikke for hjemmebif-entusiaster.
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Hans J
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| Sendt: 19 Februar 2008 kl. 09:01 | IP-adresse registreret
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Så er det officielt fra Toshiba. 
__________________ Fanatisme er den største trussel mod mennesket.
HD-DVD: Fordi livet er for kort til regionskoder
PS3 fordi Bluray 24fps og HD-lyd er nice
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Otto J
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| Sendt: 19 Februar 2008 kl. 09:13 | IP-adresse registreret
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"Toshiba also intends to maintain collaborative relations with the companies who joined with Toshiba in working to build up the HD DVD market, including Universal Studios, Paramount Pictures, and DreamWorks Animation and major Japanese and European content providers on the entertainment side, as well as leaders in the IT industry, including Microsoft, Intel, and HP. Toshiba will study possible collaboration with these companies for future business opportunities, utilizing the many assets generated through the development of HD DVD."
Det er vist business-sprog for "vi laver en blu-ray afspiller hurtigst muligt". __________________ Otto Jørgensen, Dynaudio A/S
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Hans J
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| Sendt: 19 Februar 2008 kl. 09:25 | IP-adresse registreret
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AV Precision skrev:
"Toshiba also intends to maintain collaborative relations with the companies who joined with Toshiba in working to build up the HD DVD market, including Universal Studios, Paramount Pictures, and DreamWorks Animation and major Japanese and European content providers on the entertainment side, as well as leaders in the IT industry, including Microsoft, Intel, and HP. Toshiba will study possible collaboration with these companies for future business opportunities, utilizing the many assets generated through the development of HD DVD."
Det er vist business-sprog for "vi laver en blu-ray afspiller hurtigst muligt". |
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Må vi jo håbe, der er brug for en kvalitets BD afspiller . __________________ Fanatisme er den største trussel mod mennesket.
HD-DVD: Fordi livet er for kort til regionskoder
PS3 fordi Bluray 24fps og HD-lyd er nice
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Otto J
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Dynaudio
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| Sendt: 19 Februar 2008 kl. 09:29 | IP-adresse registreret
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Hans J skrev:
Må vi jo håbe, der er brug for en kvalitets BD afspiller .
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Helt enig, hvis Blu-Ray skal videre ud til en bredere forbrugerskare, så skal betjeningshastigheden ned. Om Toshiba vil være bedre på det punkt end de øvrige, det vil så vise sig. __________________ Otto Jørgensen, Dynaudio A/S
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